SEO – Make sure your website can be found

 

What is SEO, and why is it so important?
Search Engine Optimisation is a process which is applied to a website to improve its visibility or ranking within search engine’s “natural” (un-paid) search results.

Broadly speaking the higher and more frequently a website is ranked / listed within a search engine’s results page the more that site is clicked on and hence the more visitors it will gain from organic (natural) searches.

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Drive web traffic through paid search

 

Ok, so what is PPC?

Pay per click (PPC) is a paid search method used to drive traffic to a site. Unlike natural search listings (driven from SEO), PPC ads are paid for allowing advertisers to ‘bid’ on certain keywords or phrases which are relevant to their target market. An advertiser can choose to adopt a pay-per-click (CPC) model whereby they only pay every time a PPC ad is clicked OR a cost-per-impression (CPM) model, whereby they pay when the ad is displayed within the search engines results page. Both strategies can work well depending on what your objectives as a brand are.

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What is SMO?

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.

Get in touch to see how we can help your brand.

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